If you’re a manufacturer with goals to expand your customer base, partnering with an independent sales agency is a smart decision. By working with an agency, you can focus on what you do best – manufacturing quality products – while your outsourced partner takes care of the sales and marketing tasks. An experienced and reputable independent sales agency can provide the expertise and support needed to help secure contracts, close deals, and increase market share.
Tap Into New Markets
Working with an independent sales agency uniquely positions manufacturing companies to tap into markets with low start-up sales costs. No doubt, outsourcing sales is a cost-effective alternative to full-time salaried sales forces and provides a major advantage for manufacturing companies looking to enter new markets quickly and efficiently. Sales agencies bring much to the table, including resources, an extensive network and years of experience serving their vertical. As such, these companies play a vital role in the success of brands looking to scale their customer base.
First and foremost, established manufacturers’ agents have a deep understanding of their clients and years of experience working within a vertical. A major factor in the success of a sales agency involves cultivating a significant number of established relationships with retailers. With a sales agency’s long-term industry contacts, it’s a given that your product gets in the door and in front of the right people.
In addition, sales agencies generally represent compatible, non-competing product lines. This allows multiple companies working within the same industry to freely share their knowledge and experience, helping everyone involved stay up-to-date in the ever changing market and maximizing individual results.
Pay Only for Performance
As the saying goes, time is money. When hiring an independent sales agency, there’s no doubt you want a motivated team who works to deliver quick outcomes. You may wonder how you can be sure that your company’s best interests will always come first. With a pay-for-performance system, independent sales reps are paid only when they produce results. In short, your company won’t pay a dime until a sale is made. Consequently, independent sales reps have a strong incentive to be constantly on the lookout for new opportunities and actively work to strike new deals on your company’s behalf.
Position Your Products to Compete
It’s not enough to simply have your product on store shelves. Those with the best positioning and presentation win. That said, it’s essential that your products are strategically branded to stand out as the best choice for consumers. In an effort to boost sales and market share, independent sales agencies take an active role in helping manufacturers determine the best branding and pricing strategies for their products.
Branding and marketing go hand-in-hand. Thus, top-notch sales agencies have up-to-date insights into marketing campaign best practices. They leverage knowledge gained by working with several manufacturers to strategize and understand what techniques work best to reach a target audience. With this knowledge, they are able to create more successful campaigns that effectively drive sales for clients.
In Conclusion
Finding the right sales partner is essential for any manufacturing company. An independent sales agency can provide a wealth of expertise and support, helping your business to grow and succeed.
Could your company use the support of an established manufacturer’s agent to secure new contracts, break into new markets and increase market share? We invite you to fill out our contact form. From there, we will schedule a call to discuss your needs.